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All Media and Products Survey 1995

South Africa, 1995
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Reference ID
ZAF_1995_AMPS_v01_M
Producer(s)
South African Advertising Research Foundation (SAARF)
Collection(s)
DataFirst , University of Cape Town, South Africa
Metadata
Documentation in PDF DDI/XML JSON
Created on
Jan 09, 2013
Last modified
May 07, 2014
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  • Identification
  • Version
  • Scope
  • Coverage
  • Producers and sponsors
  • Sampling
  • Data collection
  • Data Access
  • Disclaimer and copyrights
  • Contacts
  • Metadata production

    • Identification

    Survey ID number

    ZAF_1995_AMPS_v01_M
    Title

    All Media and Products Survey 1995
    Country/Economy
    Name Country code
    South Africa zaf
    Study type

    Other Household Survey [hh/oth]
    Abstract
    South African Advertising Research Foundation (SAARF) undertakes the All Media and Products Survey (AMPS) is to collect data on media usage of South African, as well as their ownership or usage of a selection of products and services.
    Kind of Data

    Sample survey data [ssd]
    Unit of Analysis

    Units of analysis in the survey include individuals and households

    Version

    Version Description

    v1: Edited, anonymised data for licensed distribution
    Version Date

    1995
    Version Notes

    Some variables (4 637 out 7 045) in the data do not have variable labels because they cannot be easily linked to the questionnaire (e.g. educatn, hh_stat, metrop,...)

    Scope

    Notes

    Demographic data is collected in the survey, including race, sex, age, income, education level and home language. Data is also collected on readership of newspapers and magazines, television viewing, radio listening, cinema going, and on the acquisition, and possession or use of a selection of products and services.

    Coverage

    Geographic Coverage

    The survey has national coverage
    Geographic Unit

    The lowest level fo geographic aggregation covered by the data is province.
    Universe

    The survey covered adults aged 16 years or older resident in private households, or hotels, residential hotels and similar accommodation in the Republic of South Africa.

    Producers and sponsors

    Primary investigators
    Name
    South African Advertising Research Foundation (SAARF)

    Sampling

    Sampling Procedure

    The universe from which the AMPS sample is drawn, comprises adults aged 16 years or older in South Africa. In the case of each racial group, certain areas were excluded from consideration, as containing no persons or a negligible number of persons in a given group. A multistage, stratified, quasi-probability design was employed. This study is based on a full annual sample. The data were collected by personal, in-home interviews.
    Weighting

    The AMPS95 dataset has the following weight variables:

    1. Population Weights – “popwght”.
    2. Household Weights (not to be used with personal demographics) – “hhwght”.
    3. Household Decision Maker Weights - to be used with personal demographics. These must be used for personal analyses on household items – only on a filtered of male heads of household and female housewives – “hdmwght”. 4) Purchaser Weights – These must be used for the household products only on a filtered base of those wholly or partly responsible for household purchases – “purwght”.

    Data collection

    Dates of Data Collection
    Start End
    1995-01 1995-06

    Data Access

    Access authority
    Name URL
    South African Data Archive (SADA) http://www.nrf.ac.za/sada
    Access conditions

    Licensed datasets, accessible under conditions
    Citation requirements

    South African Advertising Research Foundation. All Media and Products Survey 1995. Johannesburg: South African Advertising Research Foundation (SAARF) [producer], 1995. Pretoria: South African Data Archive [distributor], 1998.

    Disclaimer and copyrights

    Disclaimer

    The user of the data acknowledges that the original collector of the data, the authorized distributor of the data, and the relevant funding agency bear no responsibility for use of the data or for interpretations or inferences based upon such uses.
    Copyright

    Copyright, South African Advertising Research Foundation

    Contacts

    Contacts
    Name Affiliation Email URL
    DataFirst Helpdesk University of Cape Town support@data1st.org http://support.data1st.org/

    Metadata production

    DDI Document ID

    DDI_ZAF_1995_AMPS_v01_M
    Producers
    Name Affiliation Role
    DataFirst University of Cape Town Metadata producer
    Date of Metadata Production

    2012-02-24

    Metadata version

    DDI Document version

    Version 1
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