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All Media and Products Survey 1995

South Africa, 1995
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Reference ID
ZAF_1995_AMPS_v01_M
Producer(s)
South African Advertising Research Foundation (SAARF)
Collection(s)
DataFirst , University of Cape Town, South Africa
Metadata
Documentation in PDF DDI/XML JSON
Created on
Jan 09, 2013
Last modified
May 07, 2014
Page views
302308
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790

Data file: AMPS 1995 BLK_tm_20120227

Variables: 7045

Variables

qf3_18
When was the last time you personally read or paged through a copy of PLAYBOY?
qf4_19
You read that issue of Readers Digest on one day only or on more than one day?
qf3_19
When was the last time you personally read or paged through a copy of Readers Di
qf4_20
You read that issue of S.A.Food & Home on one day only or on more than one day?
qf3_20
When was the last time you personally read or paged through a copy of S.A.Food &
qf4_21
You read that issue of SA Sports ill on one day only or on more than one day?
qf3_21
When was the last time you personally read or paged through a copy of SA Sports
qf4_22
You read that issue of Style on one day only or on more than one day?
qf3_22
When was the last time you personally read or paged through a copy of Style?
qf4_23
You read that issue of Thandi on one day only or on more than one day?
qf3_23
When was the last time you personally read or paged through a copy of Thandi?
qf4_24
You read that issue of Top 40 on one day only or on more than one day?
qf3_24
When was the last time you personally read or paged through a copy of Top 40?
qf4_25
You read that issue of Tribute on one day only or on more than one day?
qf3_25
When was the last time you personally read or paged through a copy of Tribute?
qf4_26
You read that issue of True Love on one day only or on more than one day?
qf3_26
When was the last time you personally read or paged through a copy of True Love?
qf4_27
You read that issue of Woman’s value on one day only or on more than one day?
qf3_27
When was the last time you personally read or paged through a copy of Woman’s va
qf4_28
You read that issue of Your family on one day only or on more than one day?
qf3_28
When was the last time you personally read or paged through a copy of Your famil
qf5_1
When did you read this particular issue of Bona for the first time?
qf6_1
Please tell me how thoroughly you usually read Bona?
qf5_2
When did you read this particular issue of Car for the first time?
qf6_2
Please tell me how thoroughly you usually read Car?
qf5_3
When did you read this particular issue of cosmopolitan for the first time?
qf6_3
Please tell me how thoroughly you usually read cosmopolitan?
qf5_4
When did you read this particular issue of De kat for the first time?
qf6_4
Please tell me how thoroughly you usually read De kat?
qf5_5
When did you read this particular issue of Drum for the first time?
qf6_5
Please tell me how thoroughly you usually read Drum?
qf5_6
When did you read this particular issue of Edgars club for the first time?
qf6_6
Please tell me how thoroughly you usually read Edgars club?
qf5_8
When did you read this particular issue of femina for the first time?
qf6_8
Please tell me how thoroughly you usually read femina?
qf5_9
When did you read this particular issue of garden & home for the first time?
qf6_9
Please tell me how thoroughly you usually read garden & home?
qf5_10
When did you read this particular issue of getaway for the first time?
qf6_10
Please tell me how thoroughly you usually read getaway?
qf5_11
When did you read this particular issue of house and leisure for the first time?
qf6_11
Please tell me how thoroughly you usually read house and leisure?
qf5_12
When did you read this particular issue of hustler for the first time?
qf6_12
Please tell me how thoroughly you usually read hustler?
qf5_13
When did you read this particular issue of kick off for the first time?
qf6_13
Please tell me how thoroughly you usually read kick off?
qf5_14
When did you read this particular issue of living & loving for the first time?
qf6_14
Please tell me how thoroughly you usually read living & loving?
qf5_15
When did you read this particular issue of multichoice tv guide for the first ti
qf6_15
Please tell me how thoroughly you usually read multichoice tv guide?
qf5_16
When did you read this particular issue of PACE for the first time?
qf6_16
Please tell me how thoroughly you usually read PACE?
qf5_17
When did you read this particular issue of PENTHOUSE for the first time?
qf6_17
Please tell me how thoroughly you usually read PENTHOUSE?
qf5_18
When did you read this particular issue of PLAYBOY for the first time?
qf6_18
Please tell me how thoroughly you usually read PLAYBOY?
qf5_19
When did you read this particular issue of Readers Digest for the first time?
qf6_19
Please tell me how thoroughly you usually read Readers Digest?
qf5_20
When did you read this particular issue of S.A.Food & Home for the first time?
qf6_20
Please tell me how thoroughly you usually read S.A.Food & Home?
qf5_21
When did you read this particular issue of SA Sports ill for the first time?
qf6_21
Please tell me how thoroughly you usually read SA Sports ill?
qf5_22
When did you read this particular issue of Style for the first time?
qf6_22
Please tell me how thoroughly you usually read Style?
qf5_23
When did you read this particular issue of Thandi for the first time?
qf6_23
Please tell me how thoroughly you usually read Thandi?
qf5_24
When did you read this particular issue of Top 40 for the first time?
qf6_24
Please tell me how thoroughly you usually read Top 40?
qf5_25
When did you read this particular issue of Tribute for the first time?
qf6_25
Please tell me how thoroughly you usually read Tribute?
qf5_26
When did you read this particular issue of True Love for the first time?
qf6_26
Please tell me how thoroughly you usually read True Love?
qf5_27
When did you read this particular issue of Woman’s value for the first time?
qf6_27
Please tell me how thoroughly you usually read Woman’s value?
qf5_28
When did you read this particular issue of Your family for the first time?
qf6_28
Please tell me how thoroughly you usually read Your family?
qg1_1
Personally listened to SAFm in the past 6 months?
qg1_2
Personally listened to Afrikaans stereo in the past 6 months?
qg1_3
Personally listened to 5 FM in the past 6 months?
qg1_4
Personally listened to Radio 2000 in the past 6 months?
qg1_5
Personally listened to Radio Pulpit in the past 6 months?
qg1_6
Personally listened to Highveld in the past 6 months?
qg1_7
Personally listened to Good Hope in the past 6 months?
qg1_8
Personally listened to Radio KFM in the past 6 months?
qg1_9
Personally listened to RPN East Coast Radio in the past 6 months?
qg1_10
Personally listened to Jacaranda Stereo 94-97 FM in the past 6 months?
qg1_11
Personally listened to Radio Algoa in the past 6 months?
qg1_12
Personally listened to BRFM Stereo in the past 6 months?
qg1_13
Personally listened to Radio Oranje in the past 6 months?
qg1_14
Personally listened to Radio Goudveld in the past 6 months?
qg1_15
Personally listened to Radio Lotus Stereo in the past 6 months?
qg1_16
Personally listened to Capital Radio in the past 6 months?
qg1_17
Personally listened to Radio 702 in the past 6 months?
qg1_18
Personally listened to RMFM (Radio Maroela) in the past 6 months?
qg1_19
Personally listened to Radio Metro in the past 6 months?
qg1_20
Personally listened to Radio Zulu in the past 6 months?
qg1_21
Personally listened to Radio Xhosa Stereo in the past 6 months?
qg1_22
Personally listened to Radio Lebowa Stereo in the past 6 months?
qg1_23
Personally listened to Sesotho Stereo in the past 6 months?
qg1_24
Personally listened to Setswana Stereo in the past 6 months?
qg1_25
Personally listened to Radio Venda in the past 6 months?
qg1_26
Personally listened to Radio Tsonga in the past 6 months?
qg1_27
Personally listened to Radio Swazi in the past 6 months?
qg1_28
Personally listened to Radio Ndebele in the past 6 months?
qg1_29
Personally listened to Radio Bop in the past 6 months?
qg1_30
Personally listened to Radio Mmabatho in the past 6 months?
qg1_31
Personally listened to Radio Sunshime in the past 6 months?
qg1_32
Personally listened to Radio Thohoyandou/Big T in the past 6 months?
qg1_33
Personally listened to Radio Transkei in the past 6 months?
qg1_34
Personally listened to CKI FM Stereo (Radio Ciskei) in the past 6 months?
qg1_35
Personally listened to Other 1 in the past 6 months?
qg1_36
Personally listened to Other 2 in the past 6 months?
qg1_37
Personally listened to Unsure in the past 6 months?
qg1_38
Personally listened to no radio station in the past 6 months?
qg2_1
Which of these stations did you personally listen to yesterday-SAFm
qg2_2
Which of these stations did you personally listen to yesterday-Afrikaans stereo
qg2_3
Which of these stations did you personally listen to yesterday-5 FM
qg2_4
Which of these stations did you personally listen to yesterday-Radio 2000
qg2_5
Which of these stations did you personally listen to yesterday-Radio Pulpit
qg2_6
Which of these stations did you personally listen to yesterday-Highveld
qg2_7
Which of these stations did you personally listen to yesterday-Good Hope
qg2_8
Which of these stations did you personally listen to yesterday-Radio KFM
qg2_9
Which of these stations did you personally listen to yesterday-RPN East Coast Ra
qg2_10
Which of these stations did you personally listen to yesterday-Jacaranda Stereo
qg2_11
Which of these stations did you personally listen to yesterday-Radio Algoa
qg2_12
Which of these stations did you personally listen to yesterday-BRFM Stereo
qg2_13
Which of these stations did you personally listen to yesterday-Radio Oranje
qg2_14
Which of these stations did you personally listen to yesterday-Radio Goudveld
qg2_15
Which of these stations did you personally listen to yesterday-Radio Lotus Stere
qg2_16
Which of these stations did you personally listen to yesterday-Capital Radio
qg2_17
Which of these stations did you personally listen to yesterday-Radio 702
qg2_18
Which of these stations did you personally listen to yesterday-RMFM (Radio Maroe
qg2_19
Which of these stations did you personally listen to yesterday-Radio Metro
qg2_20
Which of these stations did you personally listen to yesterday-Radio Zulu
qg2_21
Which of these stations did you personally listen to yesterday-Radio Xhosa Stere
qg2_22
Which of these stations did you personally listen to yesterday-Radio Lebowa Ster
qg2_23
Which of these stations did you personally listen to yesterday-Sesotho Stereo
qg2_24
Which of these stations did you personally listen to yesterday-Setswana Stereo
qg2_25
Which of these stations did you personally listen to yesterday-Radio Venda
qg2_26
Which of these stations did you personally listen to yesterday-Radio Tsonga
qg2_27
Which of these stations did you personally listen to yesterday-Radio Swazi
qg2_28
Which of these stations did you personally listen to yesterday-Radio Ndebele
qg2_29
Which of these stations did you personally listen to yesterday-Radio Bop
qg2_30
Which of these stations did you personally listen to yesterday-Radio Mmabatho
qg2_31
Which of these stations did you personally listen to yesterday-Radio Sunshime
qg2_32
Which of these stations did you personally listen to yesterday-Radio Thohoyandou
qg2_33
Which of these stations did you personally listen to yesterday-Radio Transkei
qg2_34
Which of these stations did you personally listen to yesterday-CKI FM Stereo (Ra
qg2_35
Which of these stations did you personally listen to yesterday-Other 1
qg2_36
Which of these stations did you personally listen to yesterday-Other 2
qg2_37
Which of these stations did you personally listen to yesterday-Unsure
qg2_38
Which of these stations did you personally listen to yesterday-None
qg3_1
Could you please tell me where you listened to the radio yesterday-at home
qg3_2
Could you please tell me where you listened to the radio yesterday-in motor
qg3_3
Could you please tell me where you listened to the radio yesterday-at work
qg3_4
Could you please tell me where you listened to the radio yesterday-elsewhere
qg4a_1
Listened to the first radio station during time period 5.00 – 5.15
qg4a_2
Listened to the first radio station during time period 5.15 – 5.30
qg4a_3
Listened to the first radio station during time period 5.30 – 5.45
qg4a_4
Listened to the first radio station during time period 5.45 – 6.00
qg4a_5
Listened to the first radio station during time period 6.00 – 6.15
qg4a_6
Listened to the first radio station during time period 6.15 – 6.30
qg4a_7
Listened to the first radio station during time period 6.30 – 6.45
qg4a_8
Listened to the first radio station during time period 6.45 – 7.00
qg4a_9
Listened to the first radio station during time period 7.00 – 7.15
qg4a_10
Listened to the first radio station during time period 7.15 - 7.30
qg4a_11
Listened to the first radio station during time period 7.30 – 7.45
qg4a_12
Listened to the first radio station during time period 7.45 – 8.00
qg4a_13
Listened to the first radio station during time period 8.00 – 8.15
qg4a_14
Listened to the first radio station during time period 8.15 – 8.30
qg4a_15
Listened to the first radio station during time period 8.30 – 8.45
qg4a_16
Listened to the first radio station during time period 8.45 – 9.00
qg4a_17
Listened to the first radio station during time period 9.00 – 9.15
qg4a_18
Listened to the first radio station during time period 9.15 – 9.30
qg4a_19
Listened to the first radio station during time period 9.30 – 9.45
qg4a_20
Listened to the first radio station during time period 9.45 – 10.00
qg4a_21
Listened to the first radio station during time period 10.00 – 10.15
qg4a_22
Listened to the first radio station during time period 10.15 – 10.30
qg4a_23
Listened to the first radio station during time period 10.30 – 10.45
qg4a_24
Listened to the first radio station during time period 10.45 – 11.00
qg4a_25
Listened to the first radio station during time period 11.00 – 11.15
qg4a_26
Listened to the first radio station during time period 11.15 – 11.30
qg4a_27
Listened to the first radio station during time period 11.30 – 11.45
qg4a_28
Listened to the first radio station during time period 11.45 – 12.00
qg4a_29
Listened to the first radio station during time period 1.00   – 12.15
qg4a_30
Listened to the first radio station during time period 1.15   – 12.30
qg4a_31
Listened to the first radio station during time period 12.30 – 12.45
qg4a_32
Listened to the first radio station during time period 12.45 – 1.00
qg4a_33
Listened to the first radio station during time period 1.00  – 1.15
qg4a_34
Listened to the first radio station during time period 1.15 – 1.30
qg4a_35
Listened to the first radio station during time period 1.30 – 1.45
qg4a_36
Listened to the first radio station during time period 1.45 – 2.00
qg4a_37
Listened to the first radio station during time period 1.00  – 2.15
qg4a_38
Listened to the first radio station during time period 2.15  – 2.30
qg4a_39
Listened to the first radio station during time period 1.30  – 2.45
qg4a_40
Listened to the first radio station during time period 2.45 – 3.00
qg4a_41
Listened to the first radio station during time period 1.00  – 3.15
qg4a_42
Listened to the first radio station during time period 3.15  – 3.30
qg4a_43
Listened to the first radio station during time period 3.30 – 3.45
qg4a_44
Listened to the first radio station during time period 3.45 – 4.00
qg4a_45
Listened to the first radio station during time period 1.00  – 4.15
qg4a_46
Listened to the first radio station during time period 1.15  – 4.30
qg4a_47
Listened to the first radio station during time period 4.30 – 4.45
qg4a_48
Listened to the first radio station during time period 4.45 – 5.00
qg4a_49
Listened to the first radio station during time period 5.00 – 5.15
qg4a_50
Listened to the first radio station during time period 5.15 – 5.30
qg4a_51
Listened to the first radio station during time period 5.30 – 5.45
qg4a_52
Listened to the first radio station during time period 5.45 – 6.00
qg4a_53
Listened to the first radio station during time period 1.00  – 6.15
qg4a_54
Listened to the first radio station during time period 1.15  – 6.30
qg4a_55
Listened to the first radio station during time period 1.30  – 6.45
qg4a_56
Listened to the first radio station during time period 6.45 – 7.00
qg4a_57
Listened to the first radio station during time period 7.00 – 7.15
qg4a_58
Listened to the first radio station during time period 7.15 – 7.30
qg4a_59
Listened to the first radio station during time period 7.30 – 7.45
qg4a_60
Listened to the first radio station during time period 7.45 – 8.00
qg4a_61
Listened to the first radio station during time period 8.00 – 8.15
qg4a_62
Listened to the first radio station during time period 8.15 – 8.30
qg4a_63
Listened to the first radio station during time period 8.30 – 8.45
qg4a_64
Listened to the first radio station during time period 8.45 – 9.00
qg4a_65
Listened to the first radio station during time period 9.00 – 9.15
qg4a_66
Listened to the first radio station during time period 9.15 – 9.30
qg4a_67
Listened to the first radio station during time period 9.30 – 9.45
qg4a_68
Listened to the first radio station during time period 9.45 – 10.00
qg4a_69
Listened to the first radio station during time period 10.00 – 10.15
qg4a_70
Listened to the first radio station during time period 10.15 – 10.30
qg4a_71
Listened to the first radio station during time period 10.30 – 10.45
qg4a_72
Listened to the first radio station during time period 10.45 – 11.00
qg4a_73
Listened to the first radio station during time period 11.00 – 11.15
qg4a_74
Listened to the first radio station during time period 11.15 – 11.30
qg4a_75
Listened to the first radio station during time period 11.30 – 11.45
qg4a_76
Listened to the first radio station during time period 11.45 – 12.00
qg4a_77
Listened to the first radio station during time period 12.00 – 12.15
qg4a_78
Listened to the first radio station during time period 12.15 – 12.30
qg4a_79
Listened to the first radio station during time period 12.30 – 12.45
qg4a_80
Listened to the first radio station during time period 12.45 – 1.00
qg4a_81
Listened to the first radio station during time period 1.0     – 1.15
qg4a_82
Listened to the first radio station during time period 1.15 – 1.30
qg4a_83
Listened to the first radio station during time period 1.30 – 1.45
qg4a_84
Listened to the first radio station during time period 1.45 – 2.00
qg4a_85
Listened to the first radio station during time period 2.00 – 2.15
qg4a_86
Listened to the first radio station during time period 2.15 – 2.30
qg4a_87
Listened to the first radio station during time period 2.30 – 2.45
qg4a_88
Listened to the first radio station during time period 2.45 – 3.00
qg4a_89
Listened to the first radio station during time period 3.00 – 3.15
qg4a_90
Listened to the first radio station during time period 3.15 – 3.30
qg4a_91
Listened to the first radio station during time period 3.30 – 3.45
qg4a_92
Listened to the first radio station during time period 3.45 – 4.00
qg4a_93
Listened to the first radio station during time period 4.00 – 4.15
qg4a_94
Listened to the first radio station during time period 4.15 – 4.30
qg4a_95
Listened to the first radio station during time period 4.30 – 4.45
qg4a_96
Listened to the first radio station during time period 4.45 – 5.00
qg4b_1
Listened to the second radio station during time period 5.00 – 5.15
qg4b_2
Listened to the second radio station during time period 5.15 – 5.30
qg4b_3
Listened to the second radio station during time period 5.30 – 5.45
qg4b_4
Listened to the second radio station during time period 5.45 – 6.00
qg4b_5
Listened to the second radio station during time period 6.00 – 6.15
qg4b_6
Listened to the second radio station during time period 6.15 – 6.30
qg4b_7
Listened to the second radio station during time period 6.30 – 6.45
qg4b_8
Listened to the second radio station during time period 6.45 – 7.00
qg4b_9
Listened to the second radio station during time period 7.00 – 7.15
qg4b_10
Listened to the second radio station during time period 7.15 - 7.30
qg4b_11
Listened to the second radio station during time period 7.30 – 7.45
qg4b_12
Listened to the second radio station during time period 7.45 – 8.00
qg4b_13
Listened to the second radio station during time period 8.00 – 8.15
qg4b_14
Listened to the second radio station during time period 8.15 – 8.30
qg4b_15
Listened to the second radio station during time period 8.30 – 8.45
qg4b_16
Listened to the second radio station during time period 8.45 – 9.00
qg4b_17
Listened to the second radio station during time period 9.00 – 9.15
qg4b_18
Listened to the second radio station during time period 9.15 – 9.30
qg4b_19
Listened to the second radio station during time period 9.30 – 9.45
qg4b_20
Listened to the second radio station during time period 9.45 – 10.00
qg4b_21
Listened to the second radio station during time period 10.00 – 10.15
qg4b_22
Listened to the second radio station during time period 10.15 – 10.30
qg4b_23
Listened to the second radio station during time period 10.30 – 10.45
qg4b_24
Listened to the second radio station during time period 10.45 – 11.00
qg4b_25
Listened to the second radio station during time period 11.00 – 11.15
qg4b_26
Listened to the second radio station during time period 11.15 – 11.30
qg4b_27
Listened to the second radio station during time period 11.30 – 11.45
qg4b_28
Listened to the second radio station during time period 11.45 – 12.00
qg4b_29
Listened to the second radio station during time period 1.00   – 12.15
qg4b_30
Listened to the second radio station during time period 1.15   – 12.30
qg4b_31
Listened to the second radio station during time period 12.30 – 12.45
qg4b_32
Listened to the second radio station during time period 12.45 – 1.00
qg4b_33
Listened to the second radio station during time period 1.00  – 1.15
qg4b_34
Listened to the second radio station during time period 1.15 – 1.30
qg4b_35
Listened to the second radio station during time period 1.30 – 1.45
qg4b_36
Listened to the second radio station during time period 1.45 – 2.00
qg4b_37
Listened to the second radio station during time period 1.00  – 2.15
qg4b_38
Listened to the second radio station during time period 2.15  – 2.30
qg4b_39
Listened to the second radio station during time period 1.30  – 2.45
qg4b_40
Listened to the second radio station during time period 2.45 – 3.00
qg4b_41
Listened to the second radio station during time period 1.00  – 3.15
qg4b_42
Listened to the second radio station during time period 3.15  – 3.30
qg4b_43
Listened to the second radio station during time period 3.30 – 3.45
qg4b_44
Listened to the second radio station during time period 3.45 – 4.00
qg4b_45
Listened to the second radio station during time period 1.00  – 4.15
qg4b_46
Listened to the second radio station during time period 1.15  – 4.30
qg4b_47
Listened to the second radio station during time period 4.30 – 4.45
qg4b_48
Listened to the second radio station during time period 4.45 – 5.00
qg4b_49
Listened to the second radio station during time period 5.00 – 5.15
Total: 7045
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