Enterprise Survey 2013

Moldova, 2012 - 2013

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Reference ID

MDA_2013_ES_v01_M

DOI

https://doi.org/10.48529/37tx-eh54

Producer(s)

World Bank, European Bank for Reconstruction and Development

Collection(s)

Enterprise Surveys

Metadata

Documentation in PDF DDI/XML JSON

Study website

Created on

Apr 10, 2014

Last modified

Apr 10, 2014

Page views

39414

Downloads

5736

Significant changes in the product's appearance (ECAo15a)

Data file: Moldova-2013-full data

Overview

Valid: 101

Invalid: 259

Type: Discrete

Decimal: 0

Start: 1897

End: 1898

Width: 2

Range: -9 - 2

Format: Numeric

Questions and instructions

Question pretext

INTERVIEWER: PLEASE READ THE FOLLOWING TO THE RESPONDENT BEFORE PROCEEDING:
In our first interview, it was reported that your firm had introduced a new or significantly improved marketing methods in the past three years. I would now like to ask some more questions related to that.

Literal question

Over the last three years, has this establishment introduced new or significantly improved marketing methods in the following areas?
Significant changes in the product's appearance

Categories

Value	Category	Cases
-9	Don't know	2	2%
-8	Refused	0	0%
1	Yes	73	72.3%
2	No	26	25.7%
Sysmiss		259

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

Interviewer instructions

INTERVIEWER: THIS SECTION SHOULD BE ANSWERED BY RESPONDENTS REPORTING NEW OR SIGNIFICANTLY IMPROVED MARKETING METHODS IN QUESTION H.5 IN THE MAIN QUESTIONNAIRE.
IF THE RESPONDENT DID NOT REPORT NEW OR SIGNIFICANTLY IMPROVED MARKETING METHODS IN QUESTION H.5 IN THE MAIN QUESTIONNAIRE, GO TO SECTION RESEARCH AND DEVELOPMENT (QUESTION O.16).

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