Enterprise Survey 2013

Romania, 2012 - 2013

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Reference ID

ROU_2013_ES_v01_M

DOI

https://doi.org/10.48529/gh1j-2a05

Producer(s)

World Bank, European Bank for Reconstruction and Development

Collection(s)

Enterprise Surveys

Metadata

Documentation in PDF DDI/XML JSON

Study website

Created on

Jun 17, 2014

Last modified

Jun 17, 2014

Page views

38625

Downloads

5752

Introduction of a new method of product placement or sales channels (ECAo15c)

Data file: romania_2013_full_data

Overview

Valid: 250

Invalid: 290

Type: Discrete

Decimal: 0

Start: 2206

End: 2207

Width: 2

Range: -9 - 2

Format: Numeric

Questions and instructions

Literal question

Over the last three years, has this establishment introduced new or significantly improved marketing methods in the following areas?
Introduction of a new method of product placement or sales channels, such as product licensing, franchising, direct selling, exclusive retailing, tailoring or customizing the presentation of the product to different types of customers

Categories

Value	Category	Cases
-9	Don't know	2	0.8%
-8	Refused	0	0%
1	Yes	140	56%
2	No	108	43.2%
Sysmiss		290

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

Interviewer instructions

INTERVIEWER: THIS SECTION SHOULD BE ANSWERED BY RESPONDENTS REPORTING NEW OR SIGNIFICANTLY IMPROVED MARKETING METHODS IN QUESTION H.5 IN THE MAIN QUESTIONNAIRE.
IF THE RESPONDENT DID NOT REPORT NEW OR SIGNIFICANTLY IMPROVED MARKETING METHODS IN QUESTION H.5 IN THE MAIN QUESTIONNAIRE, GO TO SECTION RESEARCH AND DEVELOPMENT (QUESTION O.16).

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