Business Practices in Small Firms in Developing Countries 2008-2014

Chile, Ghana, Kenya, Sri Lanka, Mexico, Nigeria, 2008 - 2014

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Reference ID

WLD_2008-2014_BPSFDC_v01_M

DOI

https://doi.org/10.48529/ter4-1c33

Producer(s)

David McKenzie, Christopher Woodruff

Collection(s)

Development Research Microdata Fragility, Conflict and Violence

Metadata

Documentation in PDF DDI/XML JSON

Created on

Mar 15, 2016

Last modified

Apr 26, 2021

Page views

47687

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14025

Marketing 4: Talked with former customer to see why stopped buying (bp_m4)

Data file: BusinessPracticesReplicationdata

Overview

Valid: 38459

Invalid: 6120

Type: Discrete

Decimal: 0

Start: 104

End: 104

Width: 1

Range: 0 - 1

Format: Numeric

Questions and instructions

Literal question

Talked with at least one former customer to find out why former customers have stopped buying from this business

Categories

Value	Category	Cases
0	No	25393	66%
1	Yes	13066	34%
Sysmiss		6120

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

Interviewer instructions

M4 is coded as zero if the firm says it has no former customers.

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