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    Home / Central Data Catalog / GHA_2014_FII_V01_M_V01_A_PUF / variable [F2]
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Financial Inclusion Insights Survey 2014

Ghana, 2014 - 2015
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Reference ID
GHA_2014_FII_v01_M_v01_A_PUF
Producer(s)
InterMedia
Metadata
Documentation in PDF DDI/XML JSON
Created on
Dec 01, 2016
Last modified
Dec 01, 2016
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  • Study Description
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  • final_cgap_ghana_im_v2

MM4.1. From which source of information did you first learn about this mobile mo (MM4_1)

Data file: final_cgap_ghana_im_v2

Overview

Valid: 2841
Invalid: 161
Type: Discrete
Decimal: 0
Start: 458
End: 459
Width: 2
Range: 1 - 17
Format: Numeric

Questions and instructions

Literal question
From which source of information did you first heard about this mobile money service?
Categories
Value Category Cases
1 Radio 809
28.5%
2 tv 1512
53.2%
3 Billboards/posters 32
1.1%
4 Newspapers or magazines 9
0.3%
5 Family members in this household 116
4.1%
6 Family members in another household 50
1.8%
7 Other relatives, friends, neighbors 218
7.7%
8 Workmates or business partners 6
0.2%
9 Customers of your business 2
0.1%
10 Elected/administrative officials 2
0.1%
11 Employees of a bank or MFI 0
0%
12 Members of an informal financial group, including a village savings association, cooperative, merry-go-round, etc. 2
0.1%
13 Transactional mobile money agents 20
0.7%
14 Field agents/promoters of mobile money 36
1.3%
15 SMS alerts from providers 14
0.5%
16 Street events, bus/track announcers 11
0.4%
17 Other 2
0.1%
Sysmiss 161
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

Others

Notes
MM4.1. From which source of information did you first learn about this mobile money service? MTN Mobile money
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