We-Fi WeTour Women in Tourism Enterprise Survey 2019

Sierra Leone, 2019

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Reference ID

SLE_2019_WE-FI_v01_M

DOI

https://doi.org/10.48529/cv8s-7g02

Producer(s)

Louise Twining-Ward (World Bank - Finance, Competitiveness and Innovation Global Practice, Markets & Technology Unit)

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Created on

Nov 19, 2019

Last modified

Nov 25, 2019

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29479

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Which of the following statements best describe the meaning of ?marketing mix? for a company ? (D20A)

Data file: final_deliverable_250_msme_sl_tourism_survey_no_confidential_var_weights_20190531

Overview

Valid: 250

Invalid: 0

Minimum: -44

Maximum: 4

Type: Discrete

Decimal: 0

Start: 1047

End: 1049

Width: 3

Range: -99 - 4

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
-99	Refuse to answer	0	0%
-88	No answer	0	0%
-77	Not applicable	0	0%
-66	Don't know	0	0%
-44		156	62.4%
1	The way a company prices their product to increase market sh	6	2.4%
2	The strategy with which a company spends its marketing budge	0	0%
3	The actions a company uses to promote its brand or product i	30	12%
4	The combination of elements under a firm?s control to drive	58	23.2%

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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