South African Advertising Research Foundation (SAARF) undertakes the All Media and Products Survey (AMPS) is to collect data on media usage of South African, as well as their ownership or usage of a selection of products and services.
Kind of Data
Sample survey data [ssd]
Unit of Analysis
Units of analysis in the survey include individuals and households
v1: Edited, anonymised data for licensed distribution
Some variables (4 637 out 7 045) in the data do not have variable labels because they cannot be easily linked to the questionnaire (e.g. educatn, hh_stat*, metrop*,...)
Demographic data is collected in the survey, including race, sex, age, income, education level and home language. Data is also collected on readership of newspapers and magazines, television viewing, radio listening, cinema going, and on the acquisition, and possession or use of a selection of products and services.
The survey has national coverage
The lowest level fo geographic aggregation covered by the data is province.
The survey covered adults aged 16 years or older resident in private households, or hotels, residential hotels and similar accommodation in the Republic of South Africa.
Producers and sponsors
South African Advertising Research Foundation (SAARF)
The universe from which the AMPS sample is drawn, comprises adults aged 16 years or older in South Africa. In the case of each racial group, certain areas were excluded from consideration, as containing no persons or a negligible number of persons in a given group. A multistage, stratified, quasi-probability design was employed. This study is based on a full annual sample. The data were collected by personal, in-home interviews.
The AMPS95 dataset has the following weight variables:
1) Population Weights – “popwght”.
2) Household Weights (not to be used with personal demographics) – “hhwght”.
3) Household Decision Maker Weights - to be used with personal demographics. These must be used for personal analyses on household items – only on a filtered of male heads of household and female housewives – “hdmwght”. 4) Purchaser Weights – These must be used for the household products only on a filtered base of those wholly or partly responsible for household purchases – “purwght”.
South African Advertising Research Foundation. All Media and Products Survey 1995. Johannesburg: South African Advertising Research Foundation (SAARF) [producer], 1995. Pretoria: South African Data Archive [distributor], 1998.
The user of the data acknowledges that the original collector of the data, the authorized distributor of the data, and the relevant funding agency bear no responsibility for use of the data or for interpretations or inferences based upon such uses.
Copyright, South African Advertising Research Foundation