All Media and Products Survey 1995
South Africa, 1995
South African Advertising Research Foundation (SAARF)
Identification
IDNO
ZAF_1995_AMPS_v01_M
Title
All Media and Products Survey 1995
Countries
| Name | Code |
|---|---|
| South Africa | zaf |
Study notes
South African Advertising Research Foundation (SAARF) undertakes the All Media and Products Survey (AMPS) is to collect data on media usage of South African, as well as their ownership or usage of a selection of products and services.
Kind of data
Sample survey data [ssd]
Version
Version
v1: Edited, anonymised data for licensed distribution
Version date
1995
Version notes
Some variables (4 637 out 7 045) in the data do not have variable labels because they cannot be easily linked to the questionnaire (e.g. educatn, hh_stat*, metrop*,...)
Coverage
Geographic coverage
The survey has national coverage
Geographic unit
The lowest level fo geographic aggregation covered by the data is province.
Unit of analysis
Units of analysis in the survey include individuals and households
Universe
The survey covered adults aged 16 years or older resident in private households, or hotels, residential hotels and similar accommodation in the Republic of South Africa.
Producers and sponsors
Authoring entity
| Name |
|---|
| South African Advertising Research Foundation (SAARF) |
Sampling
Sampling procedure
The universe from which the AMPS sample is drawn, comprises adults aged 16 years or older in South Africa. In the case of each racial group, certain areas were excluded from consideration, as containing no persons or a negligible number of persons in a given group. A multistage, stratified, quasi-probability design was employed. This study is based on a full annual sample. The data were collected by personal, in-home interviews.
Weighting
The AMPS95 dataset has the following weight variables:
1) Population Weights – “popwght”.
2) Household Weights (not to be used with personal demographics) – “hhwght”.
3) Household Decision Maker Weights - to be used with personal demographics. These must be used for personal analyses on household items – only on a filtered of male heads of household and female housewives – “hdmwght”. 4) Purchaser Weights – These must be used for the household products only on a filtered base of those wholly or partly responsible for household purchases – “purwght”.
1) Population Weights – “popwght”.
2) Household Weights (not to be used with personal demographics) – “hhwght”.
3) Household Decision Maker Weights - to be used with personal demographics. These must be used for personal analyses on household items – only on a filtered of male heads of household and female housewives – “hdmwght”. 4) Purchaser Weights – These must be used for the household products only on a filtered base of those wholly or partly responsible for household purchases – “purwght”.
Data Collection
Dates of collection
| Start | End |
|---|---|
| 1995-01 | 1995-06 |
Mode of data collection
Face-to-face [f2f]
Data access
Access authorities
| Name | URI |
|---|---|
| South African Data Archive (SADA) | http://www.nrf.ac.za/sada |
Access conditions
Licensed datasets, accessible under conditions
Citation requirements
South African Advertising Research Foundation. All Media and Products Survey 1995. Johannesburg: South African Advertising Research Foundation (SAARF) [producer], 1995. Pretoria: South African Data Archive [distributor], 1998.
Disclaimer and copyrights
Disclaimer
The user of the data acknowledges that the original collector of the data, the authorized distributor of the data, and the relevant funding agency bear no responsibility for use of the data or for interpretations or inferences based upon such uses.
Copyrights
Copyright, South African Advertising Research Foundation
Contacts
Contact(s)
| Name | Affiliation | URI | |
|---|---|---|---|
| DataFirst Helpdesk | University of Cape Town | support@data1st.org | http://support.data1st.org/ |
Metadata production
IDNo
DDI_ZAF_1995_AMPS_v01_M
Producers
| Name | Affiliation | Role |
|---|---|---|
| DataFirst | University of Cape Town | Metadata producer |
Production date
2012-02-24
Version
Version 1