Enterprise Survey 2013

Yemen, Rep., 2013 - 2014

Get Microdata

Reference ID

YEM_2013_ES_v02_M

DOI

https://doi.org/10.48529/2q3t-a894

Producer(s)

World Bank, European Bank for Reconstruction and Development, European Investment Bank

Collection(s)

Enterprise Surveys Fragility, Conflict and Violence

Metadata

Documentation in PDF DDI/XML JSON

Study website

Created on

Feb 04, 2015

Last modified

Jan 13, 2016

Page views

35561

Downloads

6174

Introduction of a new method of advertising or product promotion (MNAo15b)

Data file: yemen_2013_full_data

Overview

Valid: 102

Invalid: 251

Type: Discrete

Decimal: 0

Start: 1847

End: 1848

Width: 2

Range: -9 - 2

Format: Numeric

Questions and instructions

Literal question

During the last three years, did this establishment introduce new or significantly improved marketing methods in the following areas for the first time?
Introduction of a new method of advertising or product promotion (such as use of a new media for advertising, a new brand image or logo, a new trademark)

Categories

Value	Category	Cases
-9	Don't know (SPONTANEOUS)	1	1%
1	Yes	76	74.5%
2	No	25	24.5%
Sysmiss		251

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

Interviewer instructions

Read out

Back to Catalog