An Enterprise Survey is a firm-level survey of a representative sample of an economy's private sector. Firm-level surveys have been conducted since 1998 by different units within the World Bank. Since 2005-06, most data collection efforts have been centralized within the Enterprise Analysis Unit. The Enterprise Surveys are conducted across all geographic regions and cover small, medium, and large companies. Data are used to create indicators that benchmark the quality of the business and investment climate across countries.
In some countries, unregistered businesses and firms with a small number of employees make up a large part of the economy. Micro-Enterprise Surveys target registered establishments with one to four employees, while traditional Enterprise Surveys focus on businesses with five or more workers. Sampling techniques and questionnaires are similar for Micro-Enterprise and Enterprise Surveys.
This research of private non-agricultural firms with less than five employees was conducted in Gambia between July and August 2006, at the same time with 2006 Gambia Enterprise Survey. Data from 127 establishments were analyzed.
Micro-Enterprise Survey topics include firm characteristics, gender participation, access to finance, annual sales, costs of inputs/labor, workforce composition, bribery, licensing, infrastructure, trade, crime, competition, capacity utilization, land and permits, taxation, informality, business-government relations, innovation and technology, and performance measures. The questionnaire also assesses the respondents' opinions on what are the obstacles to firm growth and performance.
Kind of Data
Sample survey data [ssd]
Unit of Analysis
The survey targets manufacturing/services sectors establishments with one to four employees.
Regions covered are selected based on the number of establishments, contribution to employment, and value added. In most cases these regions are metropolitan areas and reflect the largest centers of economic activity in a country.
The whole population, or the universe, covered in the Enterprise Surveys is the non-agricultural economy. It comprises: all manufacturing sectors according to the ISIC Revision 3.1 group classification (group D), construction sector (group F), services sector (groups G and H), and transport, storage, and communications sector (group I). Note that this population definition excludes the following sectors: financial intermediation (group J), real estate and renting activities (group K, except sub-sector 72, IT, which was added to the population under study), and all public or utilities sectors.
Producers and sponsors
Sampling techniques are similar for Gambia Micro-Enterprise and Enterprise 2006 surveys.
In the Enterprise Survey, the universe is stratified by industry sectors, establishment size and regions. In the Micro-Enterprise Survey, stratification by size is missing: all businesses surveyed have less than five workers.
For more technical details on the sampling strategy for the Enterprise Surveys, please review "Sampling Methodology" in "Technical Documents" folder.
Dates of Data Collection
Data Collection Mode
Data Collection Notes
Private contractors conduct the Micro-Enterprise Surveys on behalf of the World Bank. Due to sensitive survey questions addressing business-government relations and corruption-related topics, private contractors are preferred over any government agency or an organization/institution associated with government, and are hired by the World Bank to collect the data.
The Micro-Enterprise Surveys are usually implemented following a two-stage procedure. In the first stage, a screener questionnaire is applied over the phone to determine eligibility and to make appointments; in the second stage, a face-to-face interview takes place with the Manager/Owner of each establishment.
All Micro-Enterprise Surveys are conducted in the local languages.
The current survey instrument is available:
Gambia Micro-Enterprise Survey Questionnaire 2006.
Data entry and quality controls are implemented by the contractor and data is delivered to the World Bank in batches (typically 10%, 50% and 100%). These data deliveries are checked for logical consistency, out of range values, skip patterns, and duplicate entries. Problems are flagged by the World Bank and corrected by the implementing contractor through data checks, callbacks, and revisiting establishments.
Confidentiality of the survey respondents and the sensitive information they provide is necessary to ensure the greatest degree of survey participation, integrity and confidence in the quality of the data. Surveys are usually carried out in cooperation with business organizations and government agencies promoting job creation and economic growth, but confidentiality is never compromised.
Firm-level data is available to the public free-of-charge. In order to access the data, users must agree to abide by a strict confidentiality agreement available through Enterprise Analysis Unit website by clicking on "External users register here" at https://www.enterprisesurveys.org/Portal.
Where necessary please site the source as "Enterprise Analysis Unit - World Bank Group www.enterprisesurveys.org"
Disclaimer and copyrights
The user of the data acknowledges that the original collector of the data, the authorized distributor of the data, and the relevant funding agency bear no responsibility for use of the data or for interpretations or inferences based upon such uses.
DDI Document ID
DDI Document version