Poverty is usually measured on a basis that is either subjective (respondent's perceptions) or objective (relating to some externally set standard). This article draws on an ?experiential? measure of poverty in which respondents with children report on whether or not they have had sufficient money to feed their children. Data from South Africa's 1994 October Household Survey showed that this and other measures revealed similar levels of poverty. However, the picture drawn of the social distribution of poverty suggests a higher incidence amongst those in squatter settlements and a lower incidence in rural areas.