Enterprise Survey 2012

Russian Federation, 2011 - 2012

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Reference ID

RUS_2012_ES_v01_M_WB

DOI

https://doi.org/10.48529/qctz-wj62

Producer(s)

World Bank, European Bank for Reconstruction and Development

Collection(s)

Enterprise Surveys

Metadata

DDI/XML JSON

Created on

Dec 05, 2012

Last modified

Sep 26, 2013

Page views

59653

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14001

Introduction of a new method of advertising or product promotion (ECAo15b)

Data file: Russia-2012-full data

Overview

Valid: 1049

Invalid: 3171

Type: Discrete

Decimal: 0

Start: 6603

End: 6616

Width: 14

Range: -9 - 2

Format: Numeric

Questions and instructions

Literal question

Over the last three years, has this establishment introduced new or significantly improved marketing methods in the following areas?
Introduction of a new method of advertising or product promotion, such as use of a new media for advertising, a new brand image or logo, a new trademark

Categories

Value	Category	Cases
-9	Don't know	3	0.3%
-8	Refusal	0	0%
-7	Does not apply	1	0.1%
1	Yes	751	71.6%
2	No	294	28%
Sysmiss		3171

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

Interviewer instructions

INTERVIEWER: THIS SECTION SHOULD BE ANSWERED BY RESPONDENTS REPORTING NEW OR SIGNIFICANTLY IMPROVED MARKETING METHODS IN QUESTION H.5 IN THE MAIN QUESTIONNAIRE.
IF THE RESPONDENT DID NOT REPORT NEW OR SIGNIFICANTLY IMPROVED MARKETING METHODS IN QUESTION H.5 IN THE MAIN QUESTIONNAIRE, GO TO SECTION RESEARCH AND DEVELOPMENT (QUESTION O.16).

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