Enterprise Survey 2010-2013, Panel Data

Yemen, Rep., 2010 - 2014

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Reference ID

YEM_2010-2013_ES-P_v01_M

DOI

https://doi.org/10.48529/0hgm-rv75

Producer(s)

World Bank, European Bank for Reconstruction and Development, European Investment Bank

Collection(s)

Enterprise Surveys Fragility, Conflict and Violence

Metadata

Documentation in PDF DDI/XML JSON

Created on

Oct 08, 2015

Last modified

Oct 08, 2015

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30588

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Introduction of a new method of advertising or product promotion (MNAo15b)

Data file: Yemen_2010_2013_Panel

Overview

Valid: 102

Invalid: 728

Type: Discrete

Decimal: 0

Start: 1993

End: 1994

Width: 2

Range: -9 - 2

Format: Numeric

Questions and instructions

Literal question

During the last three years, did this establishment introduce new or significantly improved marketing methods in the following areas for the first time?
Introduction of a new method of advertising or product promotion (such as use of a new media for advertising, a new brand image or logo, a new trademark)

Value	Category	Cases
-9	Don't know (SPONTANEOUS)	1	1%
1	Yes	76	74.5%
2	No	25	24.5%
Sysmiss		728