Definition
FPCAMPLOGOJO1 indicates whether the woman has recently seen the logo for the Hayati Ahla family planning campaign. Respondents were shown a card with the hot air balloon logo of the Hayati Ahla campaign. This variable is country-specific to Jordan.
In 2010, the Jordan Health Communication Partnership (JHCP) launched a mass media campaign called "Hayati Ahla." The two main religious messages of the campaign were encouraging spacing pregnancies by at least three years and promoting gender equity and non-discrimination between sons and daughters.