Growth & Employment Program - Insourcing and Outsourcing Impact Evaluation Data 2016-2019

Nigeria, 2016 - 2019

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Reference ID

NGA_2016-2019_GEMIE-IO_v01_M

DOI

https://doi.org/10.48529/r3qg-b983

Producer(s)

David McKenzie, Stephen Anderson

Collection(s)

Impact Evaluation Surveys Fragility, Conflict and Violence

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Created on

Jul 01, 2021

Last modified

Jul 01, 2021

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84395

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12A. What was the main reason you decided to use an outside Marketing agency? (E12A)

Data file: CleanedFU1.dta

Overview

Valid: 38

Invalid: 715

Minimum: 1

Maximum: 6

Type: Discrete

Decimal: 2

Start: 5371

End: 5374

Width: 4

Range: 1 - 6

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
1	To save the time involved in marketing my business and its products/services	4	10.5%
2	To complete marketing tasks that I do not trust an employee to be in charge of	0	0%
3	To complete more advanced marketing tasks that I do not have the skills to do myself	7	18.4%
4	To receive some form of guarantee for quality (e.g. market research and marketing plan completed by an expert marketer)	13	34.2%
5	To improve the overall management of marketing activities in my business	11	28.9%
6	Other (specify): ______________________________	3	7.9%
Sysmiss		715

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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