Growth & Employment Program - Insourcing and Outsourcing Impact Evaluation Data 2016-2019

Nigeria, 2016 - 2019

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Reference ID

NGA_2016-2019_GEMIE-IO_v01_M

DOI

https://doi.org/10.48529/r3qg-b983

Producer(s)

David McKenzie, Stephen Anderson

Collection(s)

Impact Evaluation Surveys Fragility, Conflict and Violence

Metadata

Documentation in PDF DDI/XML JSON

Created on

Jul 01, 2021

Last modified

Jul 01, 2021

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82893

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3191

F.8. What was the main reason you decided to use an outside Marketing agency? (bl_F8)

Data file: informationbaseline.dta

Overview

Valid: 29

Invalid: 1025

Minimum: 1

Maximum: 6

Type: Discrete

Decimal: 0

Start: 735

End: 744

Width: 10

Range: 1 - 6

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
-999999999	missing	0	0%
1	To save the time involved in marketing my business and its p	3	10.3%
2	To complete marketing tasks that I do not trust an employee	3	10.3%
3	To complete more advanced marketing tasks that I do not have	9	31%
4	To receive some form of guarantee for quality (e.g. market r	5	17.2%
5	To improve the overall management of marketing activities in	7	24.1%
6	Other (specify): ______________________________	2	6.9%
Sysmiss		1025

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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