Who typically purchases the products / services you sell?
Households in the area
Households outside area
Firms outside the area
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.
The objective is to determine whether the enterprise provides services/products directly to consumers (codes 1 and 2) or provides services/products primarily to other firms (codes 3 and 4). Subcontracting is an example of services/products provided to other firms. In addition, the question is trying to establish whether the enterprise produces for local markets (codes 1 and 3) or for urban or export markets (codes 2 and 4). If an enterprise sells to a variety of customers, code the most important customer in terms of total sales.